Beyoncé is a busy girl. On the heels of her inaugural lip-syncing controversy, her sexy Super Bowl performance and a shocking new single, the global superstar is now the face of H&M’s summer campaign wearing pieces inspired by her style.
Photo courtesy of H&M |
“I've always liked H&M's focus on
fun and affordable fashion," says Beyoncé. "I really loved the concept we collaborated on to
explore the different emotions of women represented by the four elements --
fire, water, earth and wind."
The campaign was shot on the beautiful beaches of the Bahamas, and Beyoncé says the shoot "felt more like making a video than a commercial."
Beyoncé worked with the in-house design team at H&M to create the perfect pieces
for the heat of summer, including a tiny tie-dye bikini. Twenty-five percent of sales will be donated to H&Mfor Water.
Well this should be exciting. I like H&M even more now.
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I can't wait to see what the line entails!
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